Market Leader Advanced

Market Leader Advanced Course Book Outline

The "Market Leader Advanced" course book is structured to enhance the business English proficiency of advanced learners through ten meticulously designed units. The book begins with "Leadership and Management," exploring effective leadership styles and essential management vocabulary, followed by "Global Economies," which focuses on emerging markets and global trade nuances. Subsequent units delve into "Marketing and Advertising," highlighting current digital trends; "Innovation and Technology," examining the impact of tech disruptions; and "Ethics and Corporate Responsibility," discussing sustainable practices. The curriculum then covers "Financial Management" with emphasis on risk and asset management, "Human Resources" focusing on recruitment and retention strategies, and "International Trade," addressing supply chain complexities. The book concludes with "Business Expansion," strategising on international growth, and "Business Ethics and Law," navigating through international legal frameworks. Each unit is fortified with case studies, skill-building activities, a thorough vocabulary section, and practical grammar applications to ensure a holistic learning experience.

Unit 1: Leadership and Management

• Topic: Effective Leadership Styles

• Vocabulary: Strategic management, leadership traits, delegation

• Grammar: Review of modal verbs for possibility and obligation

• Skills Focus: Leading meetings, persuasive speaking

• Case Study: Analyzing leadership styles at successful companies

Unit 2: Global Economies

• Topic: Emerging Markets

• Vocabulary: Economic growth, market entry, sustainability

• Grammar: Comparatives and superlatives

• Skills Focus: Negotiating trade agreements

• Case Study: Challenges and opportunities in Africa and Southeast Asia

Unit 3: Marketing and Advertising

• Topic: Digital Marketing Trends

• Vocabulary: SEO, pay-per-click, viral marketing, engagement metrics

• Grammar: Passive voice for reporting

• Skills Focus: Creating a digital marketing campaign

• Case Study: Success stories from major digital campaigns

Unit 4: Innovation and Technology

• Topic: Technological Disruption in Traditional Industries

• Vocabulary: Disruptive technology, scalability, user interface

• Grammar: Future forms for predictions

• Skills Focus: Pitching a tech startup idea

• Case Study: Impact of AI on finance and healthcare sectors

Unit 5: Ethics and Corporate Responsibility

• Topic: Ethical Business Practices

• Vocabulary: Corporate social responsibility, ethical sourcing

• Grammar: Reported speech for relaying policy changes

• Skills Focus: Writing a CSR report

• Case Study: Companies leading in sustainability

Unit 6: Financial Management

• Topic: Navigating Financial Risks

• Vocabulary: Asset management, risk assessment, portfolio diversification

• Grammar: Conditional sentences for financial forecasting

• Skills Focus: Analyzing financial statements

• Case Study: Risk management strategies at multinational banks

Unit 7: Human Resources

• Topic: Talent Acquisition and Retention

• Vocabulary: Recruitment, onboarding, employee retention

• Grammar: Cleft sentences to emphasize points in presentations

• Skills Focus: Conducting effective job interviews

• Case Study: Innovative HR practices in tech companies

Unit 8: International Trade

• Topic: Global Supply Chain Management

• Vocabulary: Logistics, trade tariffs, customs regulations

• Grammar: Relative clauses for specification

• Skills Focus: Negotiating supplier contracts

• Case Study: Managing supply chains during global disruptions

Unit 9: Business Expansion

• Topic: Strategies for Scaling Businesses Internationally

• Vocabulary: Market penetration, joint ventures, franchising

• Grammar: Infinitive of purpose

• Skills Focus: Drafting an international expansion plan

• Case Study: Expansion stories from global brands

Unit 10: Business Ethics and Law

• Topic: Navigating International Law in Business

• Vocabulary: Compliance, intellectual property, litigation

• Grammar: Modal verbs for necessity and obligation

• Skills Focus: Legal considerations in business agreements

• Case Study: Legal battles in the technology sector

Supplementary Materials

• Interviews with Industry Leaders: Insights from successful business leaders on various topics covered in the book.

• Skill-Building Activities: Practical exercises aimed at enhancing business communication skills.

• Glossary of Terms: Detailed explanations of business-specific vocabulary found in each unit.