
Market Leader Advanced
Market Leader Advanced Course Book Outline
The "Market Leader Advanced" course book is structured to enhance the business English proficiency of advanced learners through ten meticulously designed units. The book begins with "Leadership and Management," exploring effective leadership styles and essential management vocabulary, followed by "Global Economies," which focuses on emerging markets and global trade nuances. Subsequent units delve into "Marketing and Advertising," highlighting current digital trends; "Innovation and Technology," examining the impact of tech disruptions; and "Ethics and Corporate Responsibility," discussing sustainable practices. The curriculum then covers "Financial Management" with emphasis on risk and asset management, "Human Resources" focusing on recruitment and retention strategies, and "International Trade," addressing supply chain complexities. The book concludes with "Business Expansion," strategising on international growth, and "Business Ethics and Law," navigating through international legal frameworks. Each unit is fortified with case studies, skill-building activities, a thorough vocabulary section, and practical grammar applications to ensure a holistic learning experience.
Unit 1: Leadership and Management
Topic: Effective Leadership Styles
Vocabulary: Strategic management, leadership traits, delegation
Grammar: Review of modal verbs for possibility and obligation
Skills Focus: Leading meetings, persuasive speaking
Case Study: Analyzing leadership styles at successful companies
Unit 2: Global Economies
Topic: Emerging Markets
Vocabulary: Economic growth, market entry, sustainability
Grammar: Comparatives and superlatives
Skills Focus: Negotiating trade agreements
Case Study: Challenges and opportunities in Africa and Southeast Asia
Unit 3: Marketing and Advertising
Topic: Digital Marketing Trends
Vocabulary: SEO, pay-per-click, viral marketing, engagement metrics
Grammar: Passive voice for reporting
Skills Focus: Creating a digital marketing campaign
Case Study: Success stories from major digital campaigns
Unit 4: Innovation and Technology
Topic: Technological Disruption in Traditional Industries
Vocabulary: Disruptive technology, scalability, user interface
Grammar: Future forms for predictions
Skills Focus: Pitching a tech startup idea
Case Study: Impact of AI on finance and healthcare sectors
Unit 5: Ethics and Corporate Responsibility
Topic: Ethical Business Practices
Vocabulary: Corporate social responsibility, ethical sourcing
Grammar: Reported speech for relaying policy changes
Skills Focus: Writing a CSR report
Case Study: Companies leading in sustainability
Unit 6: Financial Management
Topic: Navigating Financial Risks
Vocabulary: Asset management, risk assessment, portfolio diversification
Grammar: Conditional sentences for financial forecasting
Skills Focus: Analyzing financial statements
Case Study: Risk management strategies at multinational banks
Unit 7: Human Resources
Topic: Talent Acquisition and Retention
Vocabulary: Recruitment, onboarding, employee retention
Grammar: Cleft sentences to emphasize points in presentations
Skills Focus: Conducting effective job interviews
Case Study: Innovative HR practices in tech companies
Unit 8: International Trade
Topic: Global Supply Chain Management
Vocabulary: Logistics, trade tariffs, customs regulations
Grammar: Relative clauses for specification
Skills Focus: Negotiating supplier contracts
Case Study: Managing supply chains during global disruptions
Unit 9: Business Expansion
Topic: Strategies for Scaling Businesses Internationally
Vocabulary: Market penetration, joint ventures, franchising
Grammar: Infinitive of purpose
Skills Focus: Drafting an international expansion plan
Case Study: Expansion stories from global brands
Unit 10: Business Ethics and Law
Topic: Navigating International Law in Business
Vocabulary: Compliance, intellectual property, litigation
Grammar: Modal verbs for necessity and obligation
Skills Focus: Legal considerations in business agreements
Case Study: Legal battles in the technology sector
Supplementary Materials
Interviews with Industry Leaders: Insights from successful business leaders on various topics covered in the book.
Skill-Building Activities: Practical exercises aimed at enhancing business communication skills.
Glossary of Terms: Detailed explanations of business-specific vocabulary found in each unit.