Market Leader Upper Intermediate
Market Leader Upper Intermediate Course Outline
The "Market Leader Upper Intermediate" course book is structured into ten comprehensive units, each focusing on a distinct aspect of business. The course begins with Leadership and Management, exploring profiles and strategies of successful leaders. Financial Markets follow, providing insights into global financial dynamics. Marketing Strategies and Innovations in Business units delve into effective promotional tactics and cutting-edge technologies. Corporate Ethics and Responsibility emphasize ethical practices and social initiatives. Globalization and Trade explore international business operations, while Human Resources Management addresses modern HR trends and challenges. Risk Management teaches assessment and crisis handling, and Business Ethics and Law discuss legal implications in business contexts. The course concludes with Entrepreneurship, encouraging the creation and pitch of business ideas. Each unit includes readings, vocabulary, listening exercises, speaking tasks, and case studies, supplemented by review sections, assessments, and multimedia materials to enhance understanding and application of business English in real-world scenarios.
1. Introduction to Business English
Objectives: Understand the goals and structure of the course.
Assessment Criteria: Explanation of grading, attendance, and participation requirements.
Resources: Overview of textbooks, online resources, and supplementary materials.
2. Communication Skills
Unit 1: Business Meetings
Participating in and leading meetings
Case study on effective meeting strategies
Unit 2: Negotiations
Strategies for successful negotiation
Role-plays on buying and selling scenarios
Unit 3: Presentations
Key elements of impactful presentations
Practice and feedback sessions
3. Business Topics
Unit 4: Management Styles
Exploring various management theories and practices
Case study analysis of different management styles
Unit 5: Branding
Understanding brand development and management
Project on creating a brand or rebranding a product
Unit 6: Innovation
Discussion on the importance of innovation in business
Group project on planning an innovative business model
4. Economic Issues
Unit 7: Globalization
The effects of globalization on businesses
Debate on the advantages and disadvantages of globalization
Unit 8: Ethics
Examining business ethics and corporate responsibility
Role-playing ethical dilemmas in business settings
Unit 9: Crisis Management
Strategies for managing crises in business
Analysis of past business crises and learning from them
5. Skills Enhancement
Unit 10: Leadership
Qualities of effective leadership
Simulation exercises on leadership scenarios
Unit 11: Teamwork
Dynamics of working in teams
Team-building exercises and assessments
Unit 12: Problem Solving
Techniques for effective problem-solving
Case studies and group problem-solving sessions
6. Practical Applications
Unit 13: Business Correspondence
Writing business emails, letters, and reports
Exercises on professional business communication
Unit 14: Interviews
Techniques for conducting and taking interviews
Mock interviews with feedback
Unit 15: Networking
The importance and methods of professional networking
Practical networking events or simulations
7. Course Review and Final Assessment
Review of Key Concepts
Comprehensive review sessions for each unit
Final Project
A capstone project that incorporates elements from all units
Final Exam
Evaluation of students' grasp of course material through written and practical tests
8. Additional Resources and Continuing Learning
Recommendations for further study
Online resources and business English communities
This outline should be adjusted based on the specific edition of the "Market Leader Upper Intermediate" textbook you are using, as the units and topics might slightly vary between editions.