Market Leader Intermediate

Market Leader Intermediate Course Book Outline

The "Market Leader Intermediate" course book is structured to enhance intermediate-level business English skills, covering topics such as careers, marketing, business ethics, leadership, finance, globalization, customer service, innovation, negotiations, and change management. Each unit introduces relevant vocabulary and grammar, alongside practical skills like writing CVs, preparing marketing pitches, debating ethical issues, managing financial documents, and conducting negotiations. The course includes case studies, project work, and audio/visual aids to provide real-world context, with assessments through continuous evaluation, written exams, and oral presentations to gauge student progress effectively.

Unit 1: Careers

• Topics: Job roles, career paths, job satisfaction

• Vocabulary: Employment terms, job functions

• Grammar: Present perfect for experience

• Skills: Writing a CV and cover letter, job interviewing

Unit 2: Marketing

• Topics: Branding, market research, marketing mix

• Vocabulary: Marketing terminology

• Grammar: Comparative and superlative adjectives

• Skills: Preparing a marketing pitch, discussing marketing strategies

Unit 3: Business Ethics

• Topics: Corporate social responsibility, ethical dilemmas

• Vocabulary: Ethics-related terminology

• Grammar: Modal verbs for obligation and probability

• Skills: Debating ethical issues in business, writing an ethics statement

Unit 4: Leadership

• Topics: Leadership styles, team management

• Vocabulary: Leadership and management terms

• Grammar: Past tenses for storytelling

• Skills: Discussing leadership qualities, role-playing leader scenarios

Unit 5: Finance

• Topics: Budgeting, investing, financial statements

• Vocabulary: Financial terminology

• Grammar: Quantifiers

• Skills: Analyzing financial documents, discussing financial strategies

Unit 6: Globalisation

• Topics: Global trade, outsourcing, cultural impact of globalization

• Vocabulary: Terms related to global business

• Grammar: Passive voice

• Skills: Debating the pros and cons of globalization, preparing a presentation on a global company

Unit 7: Customer Service

• Topics: Handling complaints, customer satisfaction

• Vocabulary: Customer service expressions

• Grammar: Conditionals for hypothetical situations

• Skills: Role-playing customer service scenarios, writing response letters to customers

Unit 8: Innovation

• Topics: New product development, innovation in business

• Vocabulary: Innovation-related vocabulary

• Grammar: Future forms for plans and predictions

• Skills: Discussing case studies on innovation, brainstorming new product ideas

Unit 9: Negotiations

• Topics: Bargaining, resolving conflicts, sealing deals

• Vocabulary: Negotiation phrases

• Grammar: Reported speech

• Skills: Conducting mock negotiations, summarising negotiation outcomes

Unit 10: Change Management

• Topics: Organisational change, managing change

• Vocabulary: Change management terminology

• Grammar: Gerunds and infinitives

• Skills: Discussing change management strategies, role-playing a change scenario

  Supplementary Materials

• Case Studies: Real-world business scenarios from various industries

• Project Work: Team projects to apply business concepts in real-life contexts

• Audio/Visual Aids: Interviews with business professionals, podcasts about business trends

Assessment

• Continuous Assessment: Participation in discussions, presentation skills

• Written Exams: Vocabulary and grammar tests, business writing tasks

• Oral Exams: Role plays, presentations based on unit topics

This outline ensures comprehensive coverage of essential business skills and vocabulary, tailored to intermediate learners, to foster real-world business communication skills.