Market Leader Pre Intermediate
Market Leader Pre Intermediate Book Outline
The "Market Leader Pre-Intermediate" course book is structured into twelve units, each focusing on a different aspect of business English. It starts with foundational topics like careers and companies, covering job interviews, CV writing, and company structures. As the book progresses, it delves into more specific business themes such as product marketing, customer service, and business results, incorporating relevant vocabulary and grammar. Key business skills such as making presentations, handling customer complaints, writing reports, and leading meetings are emphasized. Each unit includes practical applications of language through real-world business situations, ensuring that students not only learn the language but also how to apply it effectively in a professional context. The course is designed to enhance communication skills in a business environment, making it ideal for students aiming to improve their business English proficiency.
Introduction
Objective: Equip students with the language and skills needed in a business environment.
Approach: Combination of language teaching and authentic business situations.
Components: Textbook, workbook, teacher's book, audio CDs, and online resources.
Unit 1: Careers
Topic: Job roles and responsibilities
Vocabulary: Job titles, workplace activities
Grammar: Present simple and continuous
Skills: Writing a CV, job interviewing
Unit 2: Companies
Topic: Types of businesses, company structure
Vocabulary: Departments, hierarchy
Grammar: Articles, possessives
Skills: Describing company structure, making introductions
Unit 3: Products
Topic: Product development and marketing
Vocabulary: Marketing terms, product features
Grammar: Comparatives and superlatives
Skills: Presenting a product, discussing market trends
Unit 4: Customers
Topic: Customer service and retention strategies
Vocabulary: Customer needs, service actions
Grammar: Modal verbs of obligation and permission
Skills: Handling customer complaints, telephone skills
Unit 5: Results
Topic: Business outcomes and reporting
Vocabulary: Financial terms, performance metrics
Grammar: Past simple and continuous
Skills: Writing reports, discussing results
Unit 6: Trends
Topic: Market trends and forecasting
Vocabulary: Trend vocabulary, graph description
Grammar: Future forms
Skills: Making predictions, discussing economic trends
Unit 7: Working together
Topic: Teamwork and collaboration
Vocabulary: Team roles, project tasks
Grammar: Modal verbs for advice and suggestions
Skills: Leading a meeting, teamwork strategies
Unit 8: Solutions
Topic: Problem-solving in business
Vocabulary: Solution-oriented terms
Grammar: Conditionals
Skills: Negotiating solutions, conflict resolution
Unit 9: Events
Topic: Organizing and attending business events
Vocabulary: Event planning, venue terms
Grammar: Past perfect
Skills: Planning an event, hospitality language
Unit 10: Innovations
Topic: Business innovation and technology
Vocabulary: Innovation terms, technology jargon
Grammar: Relative clauses
Skills: Discussing technological advancements, proposing innovations
Unit 11: Travel
Topic: Business travel and logistics
Vocabulary: Travel terms, accommodations
Grammar: Modal verbs for necessity and suggestion
Skills: Making travel arrangements, itinerary planning
Unit 12: Ambitions
Topic: Career development and goals
Vocabulary: Career planning, goal-setting
Grammar: Future perfect and continuous
Skills: Discussing career paths, setting objectives
Review Sections
Periodic Review: At the end of every three units to consolidate learning
Focus: Vocabulary, grammar, and skills
Appendices
Additional Resources: Grammar references, vocabulary lists, pronunciation guides
Glossary: Business terms explained in detail
Teacher's Resource Section
Guidance: Tips for delivering lessons
Supplementary Materials: Additional exercises, assessment tools
This outline is intended to be a guide and can be adapted based on the specific needs and context of the students.