Market Leader Elementary

Market Leader Elementary Course Book Outline

The "Market Leader Elementary" course book provides a structured introduction to business English across twelve thematic units, focusing on fundamental business scenarios and essential language skills. Beginning with basic introductions and company descriptions, it covers topics such as working days, business travel, and ordering products, integrating relevant vocabulary and key grammar points. Each unit is designed to build practical skills, such as making appointments, understanding simple business charts, and handling telephone conversations. The book emphasises real-world application through dialogues and role-plays that simulate business interactions, which is complemented by exercises that reinforce vocabulary and grammar usage, making it suitable for learners new to business English.

Unit 1: Introduction to Business English

  • Topics Covered: Basic business vocabulary, introduction to business communication.

  • Skills: Greetings, introducing oneself, basic interactions in a business setting.

Unit 2: Companies and Organizations

  • Topics Covered: Types of companies, organizational structure.

  • Skills: Describing a company’s activities, talking about jobs and responsibilities.

Unit 3: Working with Others

  • Topics Covered: Teamwork, collaboration, and workplace culture.

  • Skills: Making requests, offering help, agreeing and disagreeing politely.

Unit 4: Business Operations

  • Topics Covered: Basic business operations, production, and services.

  • Skills: Describing processes, scheduling, and basic project management language.

Unit 5: Marketing

  • Topics Covered: Fundamentals of marketing, market research, advertising.

  • Skills: Discussing marketing strategies, describing products and promotions.

Unit 6: Investments and Finance

  • Topics Covered: Basic financial concepts, investing, and budgeting.

  • Skills: Talking about financial goals, simple financial transactions.

Unit 7: Innovation and Competition

  • Topics Covered: Business innovation, competitive analysis.

  • Skills: Discussing innovation, comparing products and services.

Unit 8: Global Business

  • Topics Covered: International trade, cultural diversity in business.

  • Skills: Discussing international projects, cultural sensitivity in communication.

Unit 9: Career Development

  • Topics Covered: Career paths, job seeking, interviews.

  • Skills: Writing a CV, job interview language, discussing career goals.

Unit 10: Business Ethics and Sustainability

  • Topics Covered: Corporate responsibility, sustainable business practices.

  • Skills: Discussing ethical dilemmas, talking about sustainability in business.

Appendices

Appendix A: Grammar Reference

Appendix B: Functional Language Phrases

Appendix C: Vocabulary Lists by Unit

Additional Features

  • Case Studies: Real-world business scenarios to analyse and discuss.

  • Skills Workshops: Focused lessons on communication skills like presentations and negotiations.

  • Audio/Video Materials: Multimedia resources to enhance listening and speaking skills.