Business Result Advanced

Business Result Advanced Course Outline

The "Business Result Advanced" course book is structured to enhance business English skills through ten comprehensive units, each focusing on key aspects of business communications and practices. Unit 1 delves into leadership and management, teaching communication techniques for effective team and project leadership. Unit 2 covers innovation and change, focusing on how to discuss and manage new business innovations and organizational changes. Marketing strategies are explored in Unit 3, where students learn to formulate and communicate effective marketing plans. Unit 4 addresses global economies, enhancing understanding of international trade and economic trends. Ethical considerations in business form the core of Unit 5, discussing corporate responsibility and ethical business practices. Unit 6 is devoted to mastering negotiation skills, while Unit 7 focuses on financial insights, helping students understand and analyze financial documents and markets. Human resources topics, including recruitment and training, are covered in Unit 8. Unit 9 examines corporate cultures, exploring how different organizational structures and cultures impact business. The final unit, Unit 10, focuses on project management, teaching students to effectively plan, execute, and review business projects. Each unit is designed to build advanced language skills alongside practical business knowledge through interactive exercises, case studies, and role-plays.

Unit 1: Leadership and Management

  • Objective: Develop communication skills for effective leadership and management.

  • Topics: Leadership styles, decision-making processes, team management.

  • Language Focus: Modal verbs for obligation and possibility, passive voice for reporting.

  • Skills Development: Leading meetings, motivating teams, giving feedback.

Unit 2: Innovation and Change

  • Objective: Enhance ability to discuss innovation and manage change in a business context.

  • Topics: Types of innovation, stages of implementing changes, managing resistance.

  • Language Focus: Conditionals, future forms.

  • Skills Development: Pitching new ideas, discussing the impact of technology, change management.

Unit 3: Marketing Strategies

  • Objective: Develop skills to strategize and communicate marketing plans.

  • Topics: Market analysis, branding, digital marketing.

  • Language Focus: Comparative and superlative adjectives, quantifiers.

  • Skills Development: Creating marketing proposals, discussing brand identity, analyzing case studies.

Unit 4: Global Economies

  • Objective: Understanding and discussing global economic trends and issues.

  • Topics: Globalization, international trade, economic indicators.

  • Language Focus: Reported speech, noun phrases.

  • Skills Development: Debating economic policies, presenting economic forecasts, writing briefs on economic conditions.

Unit 5: Ethics in Business

  • Objective: Discuss ethical issues and corporate social responsibility.

  • Topics: Corporate ethics, sustainable practices, stakeholder interests.

  • Language Focus: Modal verbs for advice, necessity, and obligation.

  • Skills Development: Ethical decision making, discussing CSR initiatives, preparing sustainability reports.

Unit 6: Negotiations

  • Objective: Mastering negotiation tactics and strategies in English.

  • Topics: Phases of negotiation, bargaining techniques, conflict resolution.

  • Language Focus: Emphasis, inversion.

  • Skills Development: Role-playing negotiations, analyzing negotiation case studies, negotiating contracts.

Unit 7: Financial Insights

  • Objective: Enhance understanding and discussion of financial statements and markets.

  • Topics: Reading financial reports, investment strategies, risk management.

  • Language Focus: Linking words, subordination and coordination.

  • Skills Development: Interpreting financial data, discussing investment options, preparing financial presentations.

Unit 8: Human Resources

  • Objective: Discuss HR-related issues like recruitment, training, and performance evaluation.

  • Topics: Talent acquisition, employee development, workplace diversity.

  • Language Focus: Relative clauses, modal verbs for speculation.

  • Skills Development: Conducting interviews, discussing HR policies, designing a training module.

Unit 9: Corporate Cultures

  • Objective: Understand and discuss different corporate cultures and their impact on business.

  • Topics: Organizational structures, cultural adaptation, team dynamics.

  • Language Focus: Phrasal verbs, idiomatic expressions.

  • Skills Development: Analyzing organizational behavior, discussing cultural challenges, designing team-building activities.

Unit 10: Project Management

  • Objective: Develop skills to plan, execute, and review projects in English.

  • Topics: Project lifecycle, risk assessment, stakeholder management.

  • Language Focus: Past perfect, past simple for sequencing.

  • Skills Development: Planning a project, discussing project milestones, evaluating project outcomes.

Each unit should include a variety of exercises that build language skills and business knowledge. Additionally, integrating case studies, role-plays, and project work will help students apply their learning in realistic business scenarios. This structure not only develops language competency but also business acumen at an advanced level.